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Privacy Policy

As stated on the BASF Agricultural and Specialty Solutions Privacy Information Page, the Website, Product, or Service which brought you to this Privacy Policy is directed to individuals in the United States of America and is not directed to individuals of the European Union, the European Economic Area, or the United Kingdom. If you are in the European Union, the European Economic Area, the United Kingdom, or neighboring region DO NOT USE THE WEBSITE, PRODUCT, OR SERVICE.

 

 

We may amend this Policy, from time to time. When changes are made, we will notify you by making the revised version available at this online location, which will indicate at the top of this page the date that revisions were last made. If you do not agree to the terms of this Privacy Policy, now or as amended, you should not use the applicable Website, Product, or Service.  Please note that the terms of this Privacy Policy may be modified by the terms of use or agreement for the applicable Website, Product, or Service you accessed the Privacy Information Page through.  Please review this Privacy Policy in light of the terms of use or agreement.

 

Definitions

The following terms shall have the meanings set forth below when used throughout this Privacy Policy.  Additional defined terms appear elsewhere in this Privacy Policy and shall also have the meaning given to them when used throughout this Privacy Policy.  Capitalized terms not defined herein have the meaning assigned to them on the Privacy Information Page.

 

A. “Affiliate” means any company controlling, controlled by or under common control with BASF Ag Solutions, "control" meaning in this context the direct or indirect ownership of more than fifty percent (50%) of the voting rights of a company, or the power to nominate more than half of the directors, or the power otherwise to determine the policy of a company or organization.

B. “Aggregated Information” means information that has been combined and, in some cases, analyzed, where the information may be from multiple sources and the process of combining the information results in no one individual or organization’s information being identifiable. Aggregated Information is the sole property of BASF Ag Solutions.

C. “Anonymized Information” means previously Personally Identifiable Information (as defined below) that has been processed in such a way that no one individual or organization’s information can be identified.  Anonymized Information is the sole property of BASF Ag Solutions.

D. "BASF Ag Solutions Content" means Content that BASF Ag Solutions has or has had on its behalf created, have created, make, have made, acquired or licensed, and make available in connection with the Website, Product, or Service.

E. “Content" means text, data, files, records, location information, messages, images, photos, audio, video, and all other forms of data or communication submitted or transmitted to, through, or otherwise made available in connection with the Website, Product, or Service whether supplied by BASF Ag Solutions or a third party.

F. "Non-Personal Information" means any information that does not reveal your specific identity, including browser information; Information collected through cookies, pixel tags and other technologies; demographic information, excluding Personally Identifiable Information defined below, and other information provided by you; Aggregated Information; Anonymized Information; information about your agricultural operation, such as products purchased including but not limited to herbicides, pesticides, and fertilizers; preferences concerning how you receive information.

G. “Online Services” means the services offered by BASF Ag Solutions or its Affiliates, or in conjunction with trusted business partners, on or through the Website including information and training with related content as well as any certification, advice, or recommendations provided by BASF Ag Solutions or any of its Affiliates, or in conjunction with trusted business partners, related to such information and training.

H. "Personally Identifiable Information" means any information that identifies you as an individual or can be used to identify or contact you including name; postal address (including billing and shipping addresses); telephone or fax number; email address; passwords and reminder questions/answers if used.

I. "Site Content" means all of the Content that is made available in connection with the Website, Product, or Service, including Third-Party Content and BASF Ag Solutions Content.

J. "Third-Party Content" means Content that originates from parties other than BASF Ag Solutions, which is made available in connection with the Website, Product, or Service.

K. “You” and “your” means you as an individual user of the Website, Product, or Service and, if you are using the Website, Product, or Service on behalf of another person or an organization, also includes that person or organization.

 

What is “Personally Identifiable Information” and “Non-Personal Information”

Personally Identifiable Information has the meaning given it above.  Generally, Personally Identifiable Information is information that identifies you as an individual or can be used to identify or contact you including Name; Postal address (including billing and shipping addresses); Telephone or fax number; Email address; Passwords and reminder questions/answers if used.

 

Non-Personal Information has the meaning given it above.  Generally, Non-Personal Information means any information that does not reveal your specific identity, including browser information; Information collected through cookies, pixel tags and other technologies; demographic information, excluding Personally Identifiable Information defined below, and other information provided by you; Aggregated Information; Anonymized Information; Information about your agricultural operation, such as products purchased including but not limited to herbicides, pesticides, and fertilizers; and preferences concerning how you receive information.

 

How we collect Personally Identifiable Information and Non-Personal Information

 

BASF Ag Solutions collects Personally Identifiable Information in a variety of ways.  

We may request Personally Identifiable Information from you in different manners and at different places and times, such as when you register on our Website or purchase, use, or subscribe to our Product or Services. Please note that the Website, Product, or Service is the manner in which Personally Identifiable Information is being collected.  In the following paragraphs we will describe in which areas and manners we will collect Personally Identifiable Information about you.

 

In all of these cases, we will collect Personally Identifiable Information from you only if you voluntarily submit such information to us and only for the purpose defined in this Privacy Policy. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information collected via the Website, Product, or Service other than as specified in this Privacy Policy or the applicable terms of use or agreement. BASF Ag Solutions may sell, transfer or otherwise assign your Personally Identifiable Information to a third party in the event of a merger or in the event that such third party acquires all or substantially all of the assets of BASF Ag Solutions to which the collection of the Personally Identifiable Information relates.


It may not be necessary to provide us with any Personally Identifiable Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of the Website.  Further, the provision of Personally Identifiable Information may be necessary to purchase, use, or subscribe to the Product or Service.

 

BASF Ag Solutions collects Non-Personal Information in a variety of ways.  

Non-Personal Information is collected directly from you in the same ways we collect Personally Identifiable Information as described above.  Additionally, your electronic interactions with BASF Ag Solutions and third parties acting on behalf of BASF Ag Solutions provides Non-Personal Information through your browser (e.g., Internet Protocol (“IP”) address, operating system version, computer type, etc.); through cookies as set forth below; and by BASF Ag Solutions’ and third parties acting on behalf of BASF Ag Solutions potential use of pixel tags, web beacons, clear GIFS or other similar technologies in the Website, Product, or Service and email communications (these technologies are used in part to measure the success of marketing campaigns, compile response and website and/or webpage usage statistics, and track the actions of Website, Service, or Product users and email recipients).

 

Non-Personal Information is also collected by BASF Ag Solutions through third parties in the same ways we collect Personally Identifiable Information as described above.

 

Non-Personal Information is also collected by BASF Ag Solutions or a third party acting on its behalf through the aggregation of Personally Identifiable Information either with or without Non-Personal Information to create Aggregated Information or the anonymization of Personally Identifiable Information to create Anonymized Information.  Because neither Aggregated Information nor Anonymized Information contains information that can personally identify you, it is not considered Personally Identifiable Information.

 

Use Of Website, Product, or Service By Children

BASF Ag Solutions is committed to protecting the privacy of children. BASF Ag Solutions does not target the Website, Product, or Services to those less than fourteen (14) years of age or knowingly collect information from those less than fourteen (14) years of age for the purpose of selling products or services.  If you become aware of anyone under the age of eighteen (18) years of age sharing any information with BASF Ag Solutions via the Website, Product, or Service, whether Personally Identifiable Information or otherwise, please contact us immediately using the contact information provided below so that we may take appropriate action.

 

We urge all parents or guardians to participate in their children's exploration of the Internet, and to teach their children about protecting their personal information while online.

 

How BASF Ag Solutions may share and use Personally Identifiable Information and Non-Personal Information

BASF Ag Solutions may share Personally Identifiable Information and Non-Personal Information with Affiliates.  The Personally Identifiable Information shared with Affiliates may only be used for purposes related to the business of those Affiliates.

 

BASF Ag Solutions may share and use Non-Personal Information for any purpose and with any third parties.  However, if Non-Personal Information has been combined with Personally Identifiable Information and that combination is not Aggregated Information or Anonymized Information, such combined information shall only be shared and used consistent with Personally Identifiable Information.  Examples of how Non-Personal Information may be shared or used include to provide the Website, Product, or Service experience and functionality; communicating with you regarding BASF Ag Solutions products and services as well as those of third parties providing products or services related to BASF Ag Solutions products and services; to provide you with information that you may find of interest from BASF Ag Solutions or third parties; and by the sharing of Aggregated Information and/or Anonymized Information with third parties and advertisers.

 

BASF Ag Solutions or third parties acting on behalf of BASF Ag Solutions may use Personally Identifiable Information and Non-Personal Information to provide services you have requested, whether via the Website, Product, or Service; to contact you about your use of the Website, Product, or Service, including questions you may have about those offerings or BASF Ag Solutions products, or about additional services or products you may be interested in based on your use of the Website, Product, or Service; as is further defined in the terms of use or agreements related to the specific Website, Product, or Service you have reached the Privacy Information Page through; to administer surveys, polls, sweepstakes, contests, loyalty programs and other promotional events; and to manage our business such as product development and safety, managing the Website and Service, troubleshooting or further developing the Website, Product, or Service, reporting and legal compliance, internal analytics related to products, sales, trends, markets, marketing analysis, forecasting, making recommendations, and managing our relationship with you.  Additionally, BASF Ag Solutions may share your Personally Identifiable Information with third parties, such as select business partners, for these purposes as well.

 

BASF Ag Solutions or third parties acting on behalf of BASF Ag Solutions may also share Personally Identifiable Information with third parties under the following circumstances: when you consent to disclosure; to comply with law, court orders, subpoena or legal process; to enforce or apply BASF Ag Solution’s agreements or protect BASF Ag Solutions and its rights; by operation of law, when such Personally Identifiable Information is transferred as a part of sale of assets including the assets represented by the Website, Product, or Service; or in the event that BASF Ag Solutions, or substantially all of its assets, are acquired outside of the ordinary course of business.   The Personally Identifiable Information shared may include your contact information which would allow third parties to contact you directly to furnish you information about their products and services.   

 

How you may control Personally Identifiable Information

If available, you may access your Personally Identifiable Information, excluding Passwords and reminder questions/answers if used, from your account page and make any corrections, updates or deletions.  Any questions about your Personally Identifiable Information should be sent to the following email address: ag-privacy-contact@basf.com.

 

BASF Ag Solution’s responsibility for third party services and Third Party Content

 

This Policy does not address, and BASF Ag Solutions is not responsible for, the information collection, use, disclosure or security policies or practices by, the information provided by, or other practices of any third party.  This includes, as example only, any third party operating any site or service related or accessible to the Website, Product, or Service; social media platform provider or wireless service provider; or any equipment or device manufacturer.

 

Data Security

 

BASF Ag Solutions deploys technical and organizational security measures to protect the information you have made available from being manipulated unintentionally or intentionally, lost, destroyed or accessed by unauthorized persons.

 

Cross-Border Transfer

 

Your Personally Identifiable Information may be stored and processed in any country where we have facilities or where we have engaged a service provider, and by using the Website, Product, or Service you consent to the transfer of information to countries outside of your country of residence, including to Germany, India, or Uruguay, which may have different data protection rules than in your country.

 

Sensitive Information

We ask that you not send to BASF Ag Solutions or disclose on or through any Website, Product, or Service any sensitive Personally Identifiable Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership).

 

Contact Information

If you have any questions about this Policy, or need assistance in the updating of Personally Identifiable Information or other information subject to this Policy, please contact BASF Ag Solutions at ag-privacy-contact@basf.com.

 

Cookies

This section of our Privacy Policy contains information on what “cookies” are, the cookies used by the applicable Website, Product, or Service, how to switch cookies off in your browser, how to specifically disable third party advertising cookies, and some useful links for further reading.  Please note that any applicable terms of use or agreement may have functionalities that require additional cookies specific to that Website, Product, or Service.  By using the Website, Product, or Service or becoming a community user or subscriber related to any such Website, Service, or Product you understand and agree that we can place the types of cookies described in this section and as may be further defined in any applicable terms of use or agreement. If you do not see the information you were looking for, or you have any further questions about the use of cookies on the webpage, please contact BASF Ag Solutions at ag-privacy-contact@basf.com.


What Are Cookies?
“Cookies” are small text files that are stored by your web browser (e.g., Internet Explorer or Safari) on your computer’s hard drive or on your mobile phone. They allow websites to store such things as user preferences. You can think of cookies as providing a “memory” for a website or webpage, enabling it to recognize a user and respond appropriately.  The specific cookies may change, but they will generally be found in the below description of cookie types.


Webpages use both session cookies and persistent cookies. Session cookies are temporary cookies that expire (and are automatically erased) when you close your browser or you are logged out of a site. Persistent cookies usually have an expiration date far into the future and thus stay in your browser until they expire, or until you manually delete them. We use persistent cookies for functionalities like the “Remember me on this computer” feature, which makes it possible for you to return to the site without having to log in. In addition to cookies set by the website you are visiting (first party cookies), both session and persistent cookies may be set by others (third party cookies). For example, analytics firms, social media sites and advertising networks may all set cookies when you visit other sites with which they have relationships. 

Performance cookies. These cookies collect anonymous information about how you use the Website, Product, or Service.   We use performance cookies for web analytics, which allow us to statistically monitor how people are using our Website, Product, or Service, to help us improve our online offerings as well as providing targeted recommendations and promotions.

 

Functionality cookies. These cookies allow our Website, Product, or Service to remember choices you make to improve your experience (such as your unit of measurement preferences) and to provide enhanced, more personal features (such as information about your browser and whether you have configured your Website, Product, or Service tools), and to improve response speed and efficiency by storing certain frequently-accessed information. By using the Website, Product, or Service you agree that we can place these types of cookies.

 

Advertising and targeting cookies.  We may also use cookies to assist in targeted advertising. Our Website, Product, or Service’s advertisements may be displayed or served by a third party, and many of the advertisements you see on our Website, Product, or Service are generated by third parties. Some of our third party advertisers use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once. The companies that generate these cookies have their own privacy policies, and we have no access to these cookies. These third party ad cookies may be used by those third parties to anonymously target advertising to you on other websites, based on your visit to our Website, Product, or Service.

 

We also set anonymous cookies on certain other sites that we advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that specific webpage if you later visit our webpage, and will serve targeted advertising based on this information.

 

How Do I Turn Cookies Off?
You do not have to accept cookies to use our Website, Product, or Service. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. While you are not required to accept our cookies to access our Website, Product, or Service, if you reject cookies, certain products, offerings, features, or resources of our Website, Product, or Service (including certain Internet Products) may not work properly and you may experience some loss of convenience. 

 

All modern browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser.

 

How We Respond to Do Not Track Signals

We have not implemented the necessary program changes to honor “Do Not Track” or “DNT” browser signals.

 

Choice of Law and Venue

This Policy will be governed by and construed in accordance with the substantive laws in force in the State of New Jersey, U.S.A. FOR ANY CAUSE OF ACTION OR DISPUTE RELATING TO THIS POLICY     BROUGHT BY EITHER PARTY, YOU AGREE TO SUBMIT AND CONSENT TO THE PERSONAL AND NON-EXCLUSIVE JURISDICTION OF THE STATE AND FEDERAL COURTS LOCATED WITHIN MORRIS COUNTY, NEW JERSEY, AND YOU WAIVE ANY RIGHT TO OBJECT TO VENUE IN SUCH COURTS ON ANY GROUND.